The Coronavirus outbreak in 2020 and the subsequent lockdowns were the last confirmation that a powerful domain name is a critical asset for the success of any beauty brand. During the pandemic, nearly every single brand with a strong online identity thrived.
Given that the internet, like a library, is possibly the most essential source of knowledge in today’s society, every firm must obtain a domain name in order to secure a spot in its repository.
Nevertheless, simply securing a spot for your beauty brand on the internet is insufficient. You’ll also require a decent domain name, which will make it a lot easier for visitors to locate your website.
And, in order to obtain a great domain name, you must first understand the critical characteristics that the ideal domain name must meet in order to drive considerable traffic to your online beauty store.
Any beauty-preneur looking for a good domain name must find a name that satisfies these four requirements below.
4 Ways Every Beauty Brand Can Find an Excellent Domain Name
1. Get a Brandable Domain Name
One notable benefit of your domain name is its brandability. Seventy-two percent of the best brand names are made up of creative words and acronyms that have become indistinguishable from the beauty product or service.
Brandable domain names are unique, memorable, and enticing. They develop alongside your business. The majority of the time, these domain names are devoid of terms that reveal the principal organization or industry. They act as a blank slate for every entrepreneur trying to establish their beauty brand.
Obtaining a customizable domain name like Mac, Chanel, or Avon, is essential since it will attract clients and entice them to discover more about your business and what it offers. One of the best methods to come up with brandable domain names is to utilize a reliable domain name generator.
2. Keep Your Domain Names As Brief As Possible
When selecting a great domain name, going for a clear, simple, and straightforward name is the best option. This is because simple domain names guarantee that your domain name would be easy to pronounce, remember, and find on the internet, all of which are important components of a good web address.
The number of characters that our minds can accurately retain is limited. On average, we can easily recall a range of 3 to 5 characters but our ability to recall is trained when the characters are increased to a span of 10 to 12. And beyond that range, our ability to recall begins to deteriorate.
Therefore, domains with long or complex names are harder to recall, unappealing, and commonly mistyped by customers while browsing the internet.
3. Top-Level Domains Should be Prioritized
Top-level domain (TLD) websites frequently have the extensions ‘.com,’ ‘.org,’ and ‘.net.’ Although the internet appears to have grown massively, top-level domains (TLDs) such as .com and .org still remain prominent.
Now, a simple study was done by the Domain Name Association, and it revealed that despite the fact that newer extensions grew by 145% between 2016 and 2017, they couldn’t replace .com’s supremacy. As a result, you should prioritize securing a .com domain for your beauty brand.
The one disadvantage is that, though really valuable to have, .com and other TLDs may be rather costly in the secondary market. Country-code suffixes such as .co and .uk are also good substitutes. And yes, you can also go with rapidly growing extensions like .io and .co.
4. Use Caution When Using Keyword-Based Web Addresses
Including beauty-related keywords in your domain name like makeup.com is an efficient way to promote your business to customers by informing them of the many services you offer.
Despite how names like bodylotion.com and faceandbody.com are SEO-friendly, informative, and memorable, they are difficult to brand, are not scalable, and risk becoming generic.
Begin Your Extensive Research
It will be challenging to choose the correct domain name for your beauty business, but it must be done. And while you’re at it:
- Watch out for misspelled words
- Avoid using numbers
- Avoid hyphens and underscores
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.