If you’ve never explored the dark art of digital marketing before, starting out may feel like a Herculean task. Those two words encompass a variety of tactics and techniques, and it’s difficult to know which ones will work for your business.
But any firm looking to compete in a modern market requires a strong digital presence if they intend to stand out from the crowd.
Here are just three simple ways that digital marketing can help your business to flourish.
- Website
A website is a digital necessity, as it’s a great way for potential new customers to find you.
But unfortunately, it alone isn’t enough to put you ahead of the game.
Your website isn’t just a platform for trade – for many potential customers, it will be their first impression of your brand.
And while a clunky, outdated or confusing website design will deter them in seconds, one that’s sleek and user-friendly will quickly earn a customer’s trust.
And that’s not all that’s important – with almost 60% of all online searches coming from mobile devices, your site needs to be accessible for mobile users.
- Content
With no limit to the possibilities that online content opens up, this oft-neglected marketing staple is not just great for developing your online presence, but also for showcasing your company’s skills, knowledge and expertise.
Regular blogs that engage with your customers’ needs and interests are a smart way to connect, whilst visual content such as video and photography are highly effective.
But while it may be tempting to DIY, bear in mind that low-quality content won’t create the desired impression on users, and may even put them off, so it’s well worth bringing in the professionals. Specialists like SNS Group are well versed in creating relevant and effective content for businesses like yours.
The regularity with which you publish is up to you – there’s nothing wrong with sharing on an ad hoc basis, but building your content into a consistent schedule, or as part of a long-term campaign, may project a more professional feel.
- Social Media
Just like your website, social media profiles are a non-negotiable must-have when it comes to constructing your online presence.
Not only are channels like Facebook, Twitter, LinkedIn and Instagram a great way to advertise your brand and products, but they also to build your business’s reputation and influence how your customers perceive you.
And in 2020, more and more companies are using social media to directly communicate with customers, providing customer service, receiving feedback and gauging customers’ needs and wants to form a direction for the future of their brand.
And while social media isn’t exactly a quick-fix for your digital marketing needs – building a strong profile with a large and engaged follower base takes time, after all – the long-term benefits of well-managed social media channels will be well worth the time and energy you invest. So start preparing for content creation, identify your target audience, and get the ball rolling. Your social media marketing plan should be a blend of organic and paid promotions, implementing photos, contests, different social media video formats, and more.
These are our tips for getting started with digital marketing for businesses or digital marketing agencies. Got any of your own? Share them in the comments below.
