Over a million online stores are now using Shopify as their eCommerce platform. This situation shows that the demand for online stores is now higher than before, thanks to technology. From the February 2020 statistics, at least 20% of the retail sales were made online. The figure has grown, and we can confidently say that the future is online. That means that if you are running an online business, you are competing with millions of others, some selling the same products as you.
How do you make your Shopify store grow fast? Since there are many competitors, you need to make your product easily seen and grow your store to stay ahead of your competitors. Here are some ways you can make your brand grow and get noticed.
Optimize Your Store for Your Clients
Most people are now using their smartphones and tablets to browse online. This situation means that online traffic is now more on mobile devices as compared to desktops. Besides this, you will want your Shopify store to look different and unique, matching your products. Also, you will need your website to be user-friendly to your clients.
Therefore, one way of making your business grow is to optimize your website to function well and look better for your clients. You can get help from Shopify Plus experts in growing your business. You only need to get the right agency to customize and incorporate other features to help your business grow fast.
Market Your Merchandise via Social Media Sites
You might not be doing much if you are not using social media sites to market your Shopify online store. From the statistics, Facebook alone has over 2 billion monthly users. Combined with other sites, this massive traffic can increase your client base significantly if you promote your business via the platform. Social media sites are potential limitless markets, which you only need to tap well.
Therefore you can start by having a Facebook page for your Shopify store and posting content that will direct clients to your business. Your posts should be short, captivating, and engaging to make the traffic interested in visiting your store. The good thing about social media sites is that you can target posts for specific demographics according to your products.
Sell a Range of Different Products
Of course, you will not sell everything or all the products you might like, but try including more than one product in your Shopify store. With this, you can check how other stores are doing it and add some products to acquire a larger client base. Adding more than one product is advantageous in that when one product goes down in sales, others will still be holding your business until it picks up.
Selling one product might make you close the business when its sales run low or when it’s out of season. Therefore, you have to know your market and stock more products belonging to the same niche to make more sales, more profits, and grow your Shopify business.
Use Email Marketing
Email marketing might be out of fashion, but it’s now out yet. You can use it on your Shopify store to grow your business. Email marketing is still effective, especially if you target many people and want to send them personalized messages. Besides this, email marketing doesn’t require incorporating SEO and other features to reach clients. You only need to write a compelling email and send it to the targeted clients.
You can get the details of these clients through targeted opt-in forms or other ways and then send out promotional messages concerning your business and its offers. Ensure to keep on following up with the clients not to lose focus on your business. Also, do not send frequent emails to avoid scamming their mail inboxes.
Keep your Regular Clients Happy and Satisfied
If there is one thing clients look to any business, then it’s satisfaction. A satisfied client will make many more return orders and will also refer others to your business. How do you satisfy a client and make them happy? First, you need to fulfill your needs then continue keeping in touch, even when they are not making purchases.
You can also make your clients feel cherished by alerting them on new offers, sending them personalized promotional messages, giving them seasonal offers, and giving them timely announcements concerning new products and other introductions to the business.
Starting a business is one thing, and growing it is another. The latter might be more difficult to execute than the former, especially in the current competitive markets. However, if you are running a Shopify store, you can easily grow your business by following the highlighted tips and others more. Be sure to work with experts to make your store perform better.