High-quality content is one of the crucial factors Google uses to decide where in the search engine results to position your website. But, you probably know that already. What you want to learn is how you can create content that both search engines and your audience will love.
And, that’s no easy task.
The rules of SEO change periodically and you need to keep up if you want to avoid the risk of receiving a penalty. So, how can you ensure that your content will pass the test of SEO (and time?)
Here are a few SEO writing tips that will future-proof your content for 2018 and beyond.
Basic Tips for SEO Content Writing
Like any other kind of writing SEO content writing has its own peculiarities. Let’s have a closer look at some important points that should be met when working on SEO content.
Do Your Research
First thing first: before you begin writing your content, take the time to do thorough research and learn as much as you can about the subject at hand. Here’s the thing: with the amount of information available nowadays, internet users can find almost everything they need at the simple touch of a button.
The problem is that more often than not, the information is not accurate or well-documented. In a sea full of posts that excel in quantity, but not quality, it’s crucial that you provide your audience with informative, well-researched content.
You might think your readers won’t know the difference anyway, but you couldn’t be more wrong. Internet users can smell a helpful, educational, and valuable article from a mile away. If you’re just creating content for the sake of it without putting effort into documenting your topic and adding real value to your audience’s life, then you can’t expect to see them return.
Not to mention, you will get in trouble if readers that are familiar with the subject discover that your posts have no theoretical basis.
Don’t Forget to Edit
If you value and respect your audience, then you want to offer them the very best. And that means creating well-written articles that are more than just a vague expression of your thoughts or pieces of research that resemble a puzzle.
Now, it can be hard to judge the real value of your content, especially if you’ve put a lot of work into it. For example, you may think that every piece of data you’ve added is relevant while your audience might find your article too complex and difficult to digest. That could translate into high bounce rates that can affect your SEO ranking.
If you’re not confident in your editing skills, then it would be best to work with professional website content writers that can transform your ideas into engaging stories.
Use Visual Resources
Now, don’t get the wrong idea. While Internet users are busy creatures that prefer to get their information bite-sized, that doesn’t mean that long-form content is dead. In fact, some reports show that articles that are +3000 words long can drive more traffic than short ones. That’s because people value high-quality, well-researched articles more than superficial ones.
The question is what you can do if you don’t have the time to write a long article but still want to create an engaging and valuable piece of content?
Well, in this case, you should up your visual game.
Great supporting images can be the perfect way to draw attention to the essential points of your article. Moreover, studies show that content with supporting visuals receive more overall engagement than those that are just a giant block of text.
Make sure that the images you’re using are relevant to the article. Also, use your primary keywords when naming the image tags to help boost your ranking.
Don’t Forget Who Your Readers Are
When one of your top goals is to improve SEO, it’s easy to forget that you’re writing for actual people and not search engines. Focusing on keywords is still important, but that doesn’t mean that it should become the driving force of your writing. The human factor will always matter more, and the way you manage to reel readers in and compel them with your writing is what can make or break your blog. Remember who your audience is and create content that is relevant to their needs, desires, and preferences.
Make sure your content is easy to understand, well-researched and grammatically correct. Don’t try to manipulate the search engines with hidden text, cloaking, and blog comment spamming. While these black-hat tactics can bring a sudden spike in traffic, they will affect your ranking in the long-term, making all your efforts obsolete.
The world of content writing has developed and grown immensely in the last few years. If you want to capture and maintain the attention of your readers, you have to constantly up your game. Pay attention to every tiny detail, make sure you start every piece by doing some thorough research, edit and tweak, add some high-quality images and don’t forget who you’re writing for!
The world of content writing has developed and grown immensely in the last few years. If you want to capture and maintain the attention of your readers, you have to constantly up your game. Pay attention to every tiny detail, make sure you start every piece by doing some thorough research, edit and tweak, add some high-quality images and don’t forget who you’re writing for! If you still need help from content writers you can hire them online at Custom Writings professional writing service.
Wrapping Up about Content Writing Tips for SEO
So, what are the key tips for writing SEO-friendly content? – Let’s sum up all the SEO tips for content writing that were presented above!
- Research well. When you raise an issue, make sure to do your best and cover it from all possible angles as well as argue your points to the fullest. And, always present fresh ideas – as no one in 2022 is interested in topics that were relevant in the 2000s.
- Let it rest, and then, edit! Do not submit the work you just have written. Come back to it in a few hours and make sure it is written perfectly.
- Visualize. It is known that most people comprehend information better when it is visualized. Well, why bloggers are so in demand when it comes to advertising some goods? – They show products and their benefits. Don’t neglect this point!
- Mind your reader. Always keep in mind to whom your paper is addressed. This could impact the language you use, the terms you present, and the conclusions you make.
We hope you have found the necessary information that will help make your SEO content strong and effective.