If you still believe TikTok is just for posting entertainment videos, you need a little update, my friend. The platform is now one of the most powerful marketing tools available in the market.
In its initial stages, TikTok was known as a procrastination tool that teens used. But times have changed. Noticing its exponential growth, brands of all sizes and niches have established their presence. But for what? Short answer – To accomplish all their end goals effectively.
Therefore, If you are a brand owner too, who is looking for diverse ways to establish and expand your business. Then, TikTok is the right place. You can also leverage alternatives like Trollishly to take your brand growth on TikTok to the next level. To help you get started on TikTok brand marketing, we have compiled a list of ideas in the article below. Leverage them and make your TikTok marketing a little more interesting.
The Fundamentals – What Is TikTok?
We are very sure that you might have used or at least heard of “TikTok.” If not, here is a brief introduction. TikTok is a powerful social media platform with users from every nook and corner of the world.
It came into existence in the year 2016. And from that time, its popularity graph has never scaled down. Users on this platform can upload, watch, edit, and share videos. But you may wonder what makes this platform unique or which elements drew the attention of brands to start marketing. To know more about it, continue reading!
Why Is TikTok Crucial for Brand Building?
First, TikTok is filled with worldwide users, so finding potential customers is easy.
Secondly, with TikTok’s attractive features and round-the-clock updates, no brand can afford to lose this great opportunity. Also, your brand can choose to buy tiktok likes to gain the popularity it deserves on TikTok.
So why wait? Probably your competitor brands would have commenced their marketing game on this platform. Now, it is your time to shine.
5 Winning Ideas to Build your Brand on TikTok
In a short time, TikTok has made an impressive impact. Starting from startups to big multinational companies, everyone started exploring and growing on TikTok. If you want to achieve the same, use the below-mentioned ideas that we have put together. Let us get started! Shall we?
- Begin With the Basics – Optimize Your Brand Profile
Is your brand still using a private account on TikTok? If yes, it is time to upgrade to a business or a pro account. Because using a pro account provides your brand with many additional features and insights.
After upgrading your account type, start optimizing your TikTok profile. And make it look more professional. For that purpose, concentrate on basic details like a relevant username, an easily recognizable profile picture, a website link in your bio, an aesthetic theme for your videos, a playlist for a series of videos, and links to your other social profiles.
When someone hears about your brand, your profile will be the first thing they will search for. So, therefore, optimize your profile no matter what. Also, by doing this, you get to showcase your TikTok profile appealingly and professionally.
- Content Is King – Create Engaging Videos
TikTok is all about visuals. In fact, the endless streaming of videos on TikTok is a major attention-grabbing factor.
Once you know how to make engaging content on this platform, brand building is a piece of cake. Another great advantage of TikTok is that you don’t need millions of followers to go viral. All you need to do is create great content.
Make sure your content is engaging enough. And has the power to aid your brand in accomplishing its goals. For instance, you can try different content types like memes, duets, stitches, voiceover videos, etc.
- Have a Budget? – Opt for TikTok Paid Ads
Do you have an allocated budget for your marketing strategies? If your response is yes, then well and good. Invest in TikTok ads! Because developing a brand on TikTok may or may not take time. But with this feature, your probability of succeeding is higher.
Interesting right? Want to know how? Here we go. Using this feature, your brand can show ads to targeted audiences. The targeting can be done based on metrics like age, gender, locality, user activity, etc. On the whole, converting a viewer into a potential customer is made easy with this feature.
Also, there are varieties of ad formats available on TikTok. You can choose the apt ad type based on your brand’s goal and budget. Some of the most popularly used ad types include: brand takeover ads, in-feed ads, native ads, and top-view ads.
So, now is the moment! Build your brand awareness and increase your conversion rate on TikTok with TikTok ads. Furthermore, you can use options like Trollishly to effortlessly increase your brand awareness and enhance your customer base on TikTok.
- Utilize the Power of TikTok Influencers
Just like other social media platforms, TikTok also has influencers. That, too, in a large amount! From mega influencers(users with more than a million followers) to micro-influencers(users with followers between 1k to 10k), every category influencer exists on TikTok.
You may wonder how these TikTok influencers support building a brand. Let us clear all your doubts. To understand this better, let us list out the advantages that brands can attain through these influencers.
Firstly, these influencers have predefined followers on TikTok, so you do not have to begin from scratch. Next, influencers have the power to impact a buyer’s choice. So, joining hands with an influencer will find new customers and enhance your brand reach. Lastly, you get to prove brand credibility and increase popularity among non-followers.
- Add-In Extra Elements To Your Videos
Building a brand on TikTok is straightforward when you get featured on the for you page of TikTok. However, to get on the FYP, you must concentrate on some aspects, like the following.
- Relevant and trending hashtags.
- Short yet informative caption.
- A hooking factor at the beginning of your video.
- Trending sounds/music.
- Appealing elements like branded filters, effects, lenses, drawings, etc.
- Tags like accounts, geo, and product.
Including all these elements in your videos makes getting featured on the FYP easy. Eventually, you can increase your brand popularity, awareness, and reach too.
Summing It Up
Believe it or not, TikTok is an all-in-one marketing tool. But people still think that building a brand on TikTok is not an easy feat. But the truth is that any brand can succeed on this platform with the right strategy. In fact, there are many real-time examples in which brands have transformed from zeroes to heroes.
Apart from the ideas mentioned above, you can also track your marketing performance using TikTok Analytics, form communities, be connected with your customers, and stay on people’s minds forever. So start your brand-building journey on TikTok and gain maximum benefits from it.